How consumer choices impact recruitment? If you work in the e-commerce industry, you probably know these terms: Stimulus, ZMOT, FMOT, SMOT, and TMOT are different phases of the purchasing cycle. Can this cycle be related to the recruitment process?
Stimulus – Grabbing Attention
Stimulus is a signal, information, or event that triggers a response. It’s something that grabs our attention and focuses our awareness on a product, offer, situation, or problem. In shopping context, it could be an advertisement, while in the recruitment process, it’s a job posting or information from a headhunter about a vacancy.
ZMOT – Gathering Information
ZMOT (Zero Moment of Truth) is the stage where a consumer gathers information, reads reviews, compares products, and verifies other consumers’ opinions to make a purchasing decision. Similarly, in the recruitment process, it’s the moment when a potential candidate starts seeking information about the job offer and the employer.
FMOT – First Contact and Decision
FMOT (First Moment of Truth) refers to the consumer’s first contact with the product. The consumer sees the product for the first time in the store and must decide whether to buy it. It’s often a crucial moment influencing the purchasing decision. In the recruitment process, it’s the moment when a candidate sends their CV and actively participates in the process.
SMOT – Evaluating the Experience
SMOT (Second Moment of Truth) is the moment after purchasing a product when the consumer uses the product or service. It’s the stage where the consumer evaluates the product’s quality, functionality, and meeting expectations. In the recruitment process, it’s information about the rejection of a candidacy or progressing through subsequent recruitment stages. At this point, the candidate has the opportunity to learn more about the employer and the organizational culture. It also works the other way around.
TMOT – Sharing Experiences
TMOT (Third Moment of Truth) is the moment when the consumer shares their experiences and opinions with others, like reviews or recommendations. TMOT significantly impacts brand reputation and can influence other consumers’ decisions. Similarly, in the recruitment process, it’s the moment when the candidate shares their opinion about the recruitment process. How consumer choices impact recruitment? If the recruitment experience was positive, it can positively impact the employer’s reputation. Interested in this post? Do you conduct recruitment projects?
I have nearly 10 years of professional experience in the sale of IT systems and IoT solutions. I started as Sales Engineer, but today I'm Business Development Manager. At that time, I cooperated with companies from the automotive, aerospace, railway industries, SMD/THT contract assembly and distributors of electronic components. I also cooperated with leading Polish technical universities.
Currently, at ALSO Polska, I am developing the Internet of Things department. You will find solutions in the area of assisted / augmented reality (ar / AR), software and platform for collecting data (Saas / PaaS), sensors and elements needed to create an efficient network infrastructure with Cisco Meraki (access points, gateways, switches, routers, cameras, etc).
From October 2020, I am a PhD student in department of Research on the Digital Economy at the University of Economics in Katowice. I will write a doctorate in economics and finance field.
