Case Study

The purpose of a case study is to describe an individual situation (case) of business, organisation, or institution. You should identify the key issues of the case, analyse the case using relevant theoretical concepts from your unit or discipline and recommend a course of action for that particular case (particularly for problem-solving case studies).

Length: 1800-3000 words

Article

An Article is an essay in which you explain what you have learned after exploring your topic in depth. In an Article, you include information from sources such as books, other articles, interviews, and Internet sites. You also use your own ideas, knowledge, and opinions. Most of your paper (as a rule of thumb, at least 80%) must be in your own words.

Length: 1500-2500 words 

Column

A column is a news where a writer expresses their own opinion about a specific topic. It generally answers why and how. It often is personal, using the first and second person (I and you). A column often states an opinion of Author. It is said to be like writing an open letter.

Length: 300-500 words

VIDEO

A video publication lets you introduce readers to the specific topic These short videos are an increasingly popular way of getting others to engage with any topic, increasing the visibility of your excperience and raising your profile. Video publication can be a digital version of paper article or case study.

Optimum duration: 3-10 minutes