LinkedIn strategy – engagement & growth. In a world where digital consumption is at an all-time high, many of us find ourselves caught in the endless scroll of social media, absorbing content without ever contributing our own. This habit not only consumes our time but also limits our potential for personal and professional growth. However, there’s a simple yet powerful way to transform this passive behavior into an active, rewarding journey: engaging with the content through comments. Let’s dive into how this small change can yield significant results. Not sharing what you consume? This could mean you’re delaying things. Try engaging by leaving comments. Here’s the method.
LinkedIn Strategy – The Benefits of Engagement
Takes 1.4 minutes to read. Typically, you might spend 7 minutes browsing LinkedIn. Instead, you could be engaging through comments and see these results in a week:
+310 new connections
+53% increase in profile views
+3 new meetings every week with people you’ve never met before
Why is this beneficial? It helps you:
- widen your chances of success
- open up more opportunities for your business
- learn more about the topics you’re interested in
Creating a Strategy for Engagement
What should you do?
- Choose one topic you’re passionate about.
- Find 10 leading creators in that niche.
- Turn on notifications for their profiles.
- Leave a comment on their posts, which typically happens once a day.
Push yourself to write these comments quickly. This will
- diminish your pride and
- improve your writing skills.
This equals to about 10 comments daily. That’s under 10 minutes of your time.
LinkedIn Strategy – Maximizing Your Impact Through Comments
Your comments should:
- pose thought-provoking questions
- provide valuable insights for free
- incorporate humor
And this is something you can do more of. Consider engaging with 2 areas of interest + 40 creators. That means 40 comments each day. Roughly 30 minutes spent commenting. Struggling to find those 30 minutes?
Finding Time and Making a Change
It’s doable, trust me.
2° I stopped using Facebook.
3° I stopped using the news app.
4° I only watch YouTube for cooking videos (just can’t resist).
There’s my 30 minutes. Moving from consuming to contributing. So, are you just consuming, or are you contributing? It seems I’ll only get replies from those who create.
In Conclusion
LinkedIn strategy – engagement & growth. The journey from being a passive consumer to an active contributor on social media is not just about increasing your digital footprint but about fostering meaningful connections, learning, and opening doors to opportunities that were previously unseen. By dedicating just a small fraction of your time to engaging with content creators, not only do you enrich your own knowledge and network, but you also contribute to a culture of sharing and growth. This isn’t just about leaving comments—it’s about becoming a part of a community that values contribution over consumption. Will you take the step to shift from consuming to sharing today?
Starting in May 2022, I took to LinkedIn for content creation, and my journey began humbly. The true turning point was discovering ChatGPT, which transformed my online presence. Introducing it to my followers, I saw my reach explode from a modest 50k impressions to a staggering 1.5 million views. Embracing my newfound role, I became a connector between people and the potential of AI.
Fast-forward to today: I've impacted over 50 million people, ushered +20,000 students into the AI world, and sold in excess of 1,000 courses on rubenhassid.ai/courses. Gratefully recognized as the 2nd top content creator on LinkedIn by Favikon, I've also had the privilege to collaborate with renowned brands like Notion, Tribescaler, and others.
For collaborations, insights, or just a chat, I'm always available to connect.
